INTRODUCING GIGASET SMARTPHONES WORLDWIDE
ON A MISSION TO BECOME A DIGITAL PLATFORM, GIGASET LAUNCHES ITS FIRST LINE OF SMARTPHONES WITH AN INTERNATIONAL CAMPAIGN
DATE: July - September 2015
AGENCY: BBDO, Berlin
CLIENT: Gigaset Communications GmbH, Düsseldorf/Germany
Task: Creative direction of the UX team: planning, designing and implementing the campaign microsite with a strong motion design approach on a onepage responsive design to be rolled out in 11+ countries. Ideate campaign elements to support the platform and ecommerce strategy, consulting Gigaset on their content strategy around the new smartphones, as well as user activation, customer journeys and conversion design.
