McDONALDS.DE

RELAUNCHING THE BRAND'S GERMAN WEBSITE

DATE: July - November 2008
AGENCY: Neue Digitale/Razorfish, Berlin
CLIENT: McDonald's Germany, Munich/Germany

Task: Redesign of the complete German McDonald‘s brand website: structure, content, interface, tools, copywriting. Also strategic UX consulting on social media, user activation, and youth marketing.

textbyte_Mcdonalds_Videointrotextbyte_Mcdonalds_Videointro
textbyte_Mcdonalds_Home_2textbyte_Mcdonalds_Home_2
textbyte_Mcdonalds_Juniorclubtextbyte_Mcdonalds_Juniorclub