TUI.COM 

REDESIGNING THe POPULAR GERMAN ONLINE TRAVEL AGENCY, BRINGING THE EXPERTISE OF THEIR TRAVEL AGENTS ONLINE

DATE: August  2011 - December 2011
AGENCY: Aperto AG, Berlin
CLIENT: TUI.com, Hannover and Berlin/Germany

Task: Lead the UX team through the relaunch of TUI's German travel portal, redesigning everything from homepage to landing pages, the central booking flow and engine to the subhomes of TUI's travel brands, newsletters, and special booking engines such as rental cars and cruises. Additionally, I consulted TUI on customer activation and social media after the launch.

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