VOLKSWAGEN WRC "RALLY THE WORLD"

PUSHING VOLKWAGEN AHEAD IN THE RACE TO BECOME A WORLD CHAMPION

DATE: February - September 2012
AGENCY: Aperto, Berlin
CLIENT: Volkswagen AG, Wolfsburg/Germany

Task: Pitch UX lead, ideating and developing the campaign website and digital acitvation and user engagement ideas and scenarios. Throughout the ensuing project, tasks were digital campaign activation, integration with content, social media and ATL measures, supervising integration of digital approaches and ideas into creative campaign framework.